Marketing Mix Quiz

Which of the following would form part of an integrated marketing mix for a luxury sports car manufacturer?

• Direct method of distribution and low price

• High quality product and high price

• Low price and heavy promotion

• High price and use of sales promotion

A discount supermarket, such as Aldi, is most likely to place an emphasis upon which of the following elements of the marketing mix?

• Product

• Price

• Promotion

• Place

A business that operates in a market with little or no competition is most likely to have a:

• High promotional spend and charge a high price

• High promotional spend and charge a low price

• Low promotional spend and charge a high price

• Low promotional spend and charge a low price

Answer explanation

In a market with little or no competition, a business can charge a high price without needing to heavily promote its product due to lack of alternatives for consumers.

The manufacturer of an upmarket designer fragrance is most likely to focus on:

• The product rather than the price

• Price rather than the product

• The product rather than promotion

• Promotion rather than the product

Which of the following statements is true in relation to an integrated marketing mix?

• The promotion strategy used by a business does not need to reinforce product quality

• The method of distribution used has no impact on other elements of the marketing mix

• If a business sets a price that is too low it may damage the image of a quality product

• Product quality is always less important than price when targeting customers with higher incomes

Which of following statements best describes the term, competitive advantage?

• When there is only one supplier of products in the marketplace

• When a business has a marketing mix that enables it to be more successful than its rivals

• The amount of competition that exists within a market

• When a business tries to increase sales by lowering its selling prices

A business has found through conducting market research that a price reduction will increase product sales. This business might therefore decide to:

• Increase production levels when price is reduced

• Decrease production levels when price is reduced

• Increase production levels when price is kept the same

• Decrease production levels when price is kept the same

Which of the following is true in relation to an integrated marketing mix?

• Price is always the most important element of the marketing mix

• Promotion is always the most important element of the marketing mix

• Place is always the most important element of the marketing mix

• All elements of the marketing mix must complement each other for it to be effective

Depending upon the model, the selling price of a Dyson hairdryer can range from £299.99 to £349.99. The hairdryer would be classed as a:

• High quality product sold at a high price

• High quality product sold at a low price

• Low quality product sold at a high price

• Low quality product sold at a low price

Which of the following would form part of an integrated marketing mix for a budget airline?

• Direct method of distribution and low price

• High quality product and high price

• Indirect method of distribution and high price

• Low quality product and high price