Coca-Cola's Global Marketing Strategy

What is the most recognized word in the world?

• Coca-Cola

• OK

• Nike

• Hello

Why did Coca-Cola choose not to sponsor high-performance athletes?

• Athletes are too expensive to sponsor

• Because it wouldn't be authentic

• Lack of interest in sports

• To avoid controversy

Which company became the longest-running partner of the Olympic Games?

• Coca-Cola

• Red Bull

• Nike

• Pepsi

Why does Coca-Cola focus on sponsoring large events instead of individual athletes?

• Less expensive

• Higher visibility

• To maintain authenticity

• Easier management

What is the primary goal of Coca-Cola's sports marketing strategy?

• To dominate the sports drink market

• To sponsor the most athletes

• To associate with moments of celebration

• To promote athletic performance

What emotion does Coca-Cola aim to associate with its brand through its marketing campaigns?

• Excitement

• Relaxation

• Celebration

• Adventure

How does taste play a role in Coca-Cola's marketing strategy?

• Promoting new flavors

• Comparing taste with competitors

• Linking memories and emotions to their drink

• Highlighting natural ingredients

How does Coca-Cola's marketing strategy during the World Cup and Olympics affect consumers?

• Boosts short-term sales

• Increases product price

• Creates long-term loyalty

• Decreases competition

What was the result of Coca-Cola's sponsorship campaigns for the Olympics?

• Statistically significant increase in popularity over Pepsi

• Decreased popularity over Pepsi

• No significant change

• Loss in revenue

What strategy did Pepsi use to compete with Coca-Cola during the World Cup?

• Reducing prices

• Sponsoring individual athletes

• Ambush marketing

• Creating healthier products