Understanding Business Growth and Strategy with NYC Bagel Deli

What city is NYC Bagel Deli based in?

• New York

• Chicago

• Los Angeles

• Miami

What was the cost of making one bagel in terms of materials and labor?

• $0.05

• $0.10

• $0.20

• $0.30

What was identified as a major issue with NYC Bagel Deli's branding?

• Geographically inaccurate

• Too colorful

• Uninspired and old

• Too modern

How much did Marcus initially offer for a 25% stake in the business?

• $300,000

• $200,000

• $100,000

• $250,000

What was Cory's reaction to Marcus's initial offer?

• Was hesitant but agreed

• Immediately accepted

• Requested more money

• Did not come to an agreement initially

What was the final agreement between Marcus and Cory?

• 25% for $200,000

• 30% for $300,000

• 25% for $250,000

• 20% for $150,000

What was a key strategy for scaling the business?

• Focusing only on bagels

• Developing a commissary model

• Selling the business

• Closing down locations

Which location was chosen for developing the concept store?

• North Avenue

• Grant Park

• Dearborn

• Willis Tower

What new product line was introduced to help grow the business?

• Cheesecakes

• Bagel sandwiches

• Bagel chips

• Coffee blends

How did the revenue change after implementing new strategies?

• Doubled

• Increased by at least 10%

• Stayed the same

• Decreased by 10%