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IQ #8 MODULE 8 MARKETING MANAGEMENT

Authored by Rachelle Esperanza

Business

University

Used 2+ times

IQ #8 MODULE 8 MARKETING MANAGEMENT
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10 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 2 pts

TO ACHIEVE MARKET LEADERSHIP, FIRMS MUST OFFER PRODUCTS AND SERVICES OF SUPERIOR QUALITY THAT PROVIDE UNSURPASSED CUSTOMER VALUE

TRUE

FALSE

2.

MULTIPLE CHOICE QUESTION

45 sec • 2 pts

IT REFERS TO A SET OF ATTRIBUTES AND CONDITIONS BUYERS NORMALLY EXPECT WHEN THEY PURCHASE THIS PRODUCT.

CORE BENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGMENTED PRODUCT

3.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

THESE ARE TANGIBLE GOODS THAT NORMALLY SURVIVE MANY USES

NONDURABLE GOODS

SERVICES

CONVENIENCE GOODS

DURABLE GOODS

4.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

THESE ARE CONVENIENCE GOODS CONSUMERS PURCHASE ON A REGULAR BASIS

STAPLES

IMPULSE GOODS

EMERGENCY GOODS

UNSOUGHT GOODS

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

GOODS THAT ENTER THE MANUFACTURER'S PRODUCT COMPLETELY

CAPITAL ITEMS

SUPPLIES

MATERIALS AND PARTS

BUSINESS SERVICES

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

ALSO CALLED PRODUCT ASSORTMENT

PRODUCT WIDTH

PRODUCT MIX

PRODUCT LENGTH

PRODUCT DEPTH

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

THE ONE ELEMENT OF THE MARKETING MIX THAT PRODUCES REVENUE

PRODUCT

PLACE

PROMOTION

PRICE

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