Sports and Entertainment Marketing Lesson 2

Nike® having Tiger Woods in commercials is an example of which of the following?

• Marketing of the sport (promotion)

• Marketing of the sport (place)

• Marketing through the use of sport (promotion)

• Marketing through the use of sport (place)

Piracy is considered theft.

• True

• False

Which of the following is not a service offered by zoos?

• Tours

• Animal shows

• Ability to purchase souvenirs

• Ability to purchase animals

Which of the following refers to the physical buildings or arenas where multipurpose events are held?

• Attraction venue

• Amusement venue

• Theme park

• Restaurant

In the entertainment industry, which of the following is considered personal entertainment?

• Television

• Movies

• Gaming

• Music

The advertising which real companies place inside of the virtual world of video games is called which of the following?

• Targeted advertising

• In-game advertising

• Subliminal messaging

• Public relations

The unauthorized buying, selling or utilization of movies or music is known as which of the following?

• Principle

• Piracy

• Independent production

• Licensing

Which of the following is NOT one of the 4 Ps of marketing?

• Price

• Principle

• Promotion

• Product

The text of an advertisement is referred to as which of the following?

• Copy

• Utility

• Edits

• Elasticity

A __________ market is a particular group of consumers a company classifies as the main focus of its marketing plan

• Core

• Focus

• Target

• All of the above