12-Archimedes-App.Eco-Macro & Micro

Which of the following is not the element of the micro environment?

• Political

• Suppliers

• Customers

• Organization itself

Complete the sentence: Micro environment has a ____________ impact while macro environment has a ___________on marketing decisions.

• direct, indirect

• indirect, general

• indirect, direct

• general, direct

Which of the following statement is not true?

• The micro environment has a direct and regular impact on marketing decisions.

• The macro environment is the external issue of the environment.

• The micro environment is a controllable factor.

• None of the above.

They are the one who provides raw materials, equipment, and other resources needed by the company.

• Customers

• Intermediaries

• Suppliers

• Market

Which of the following is an element of the macro environment?

• Intermediaries

• Market

• Technological Factors

• Competitors

.________________ /_________________ are considered as the king of business.

• Consumers/customers

• Customers/intermediaries

• Consumers/suppliers

• Customers/suppliers

Complete the sentence: ______________are the factors that determine the extent which a government intervenes in the economy while ______are the legal and regulatory requirement on the business

• Legal factors, political factors

• Political factors, social factors

• Political factors, legal factors

• Legal factors, economic factors

It is defined as the sum or collection of all the internal and external factors?

• Micro environment

• Business environment

• Macro environment

• PEST Analysis

What do you call the factors that pertain to innovation in technology?

• Political Factors

• Technological Factors

• Social Factors

• Economic Factors

These are the rivals or other organizations which compete with each other for both markets and resources.

• Intermediaries

• Competitors

• Customers

• Market