Promotion Review

Any form of communication a business or organization uses to inform, persuade, or remind people about its products.

• Personal Selling

• Advertising

• Promotion

• Publicity

Used to convince customers to buy your products instead of those of the competition.

• Product Promotion

• Direct Marketing

• Sales Promotion

• Advertising

Used by a business to create a favorable image for itself

• Promotion

• Public Relations

• Personal Selling

• Institutional Promotion

Any form of direct contact occurring between a salesperson and a customer.

• Advertising

• Personal Selling

• Product Promotion

• Sales Promotion

Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

• Advertising

• Direct Marketing

• Electronic Direct Mail

• Promotional Mix

A combination of the different types of promotion

• Institutional Promotion

• Promotional Mix

• Promotion

• 5 P's of Promotion

A type of advertising directed to a targeted group of prospects and customers rather than to a mass audience.

• Direct Marketing

• Target Audience

• Personal Selling

• Public Relations

Examples of Direct Marketing

• Printed Mail

• Electronic Mail

• Package

• Personal Selling

All marketing activities, other than personal selling, advertising, and public relations, that are used to stimulate consumer purchasing and sales effectiveness.

• Publicity

• Public Relations

• Sales Promotion

• Direct Marketing

Any activity designed to create a favorable image toward a business, its products, or its policies.

• Public Relations

• Publicity

• Cooperative Advertising

• Trade Promotions