ITB-MId Unit Assessment

is a business that operates on the Internet.

• e-commerce
• digital commerce
• online retail
• e-business

A formal written document that describes the nature of a business and how it will operate.

A brief overview of the entire marketing plan.

• Executive Summary

• Mission Statement

• Vision Statement

• Timeline Summary

Expresses what the organization should become, where it wants to go strategically.

• Purpose statement
• Mission statement
• Goal statement
• Vision statement

A business owned by one person.

• Solo Enterprise
• Single Ownership
• Sole Proprietorship
• Individual Business

The owner is personally and fully responsible for all losses and debts of the business.

• Partnership
• Corporation
• Limited Liability Company
• Sole Proprietorship

A business in which two or more persons combine their assets and skills.

A business owned by stockholders who share in its profits but are not personally responsible for its debts.

• sole proprietorship
• corporation
• partnership
• LLC

is a business that gathers raw goods. Raw goods are materials gathered in their original state from natural resources such as land or water.

• Producer

• Raw material collector
• Natural resource gatherer
• Original state provider

Changes raw materials into more finished products.

• Processor

• Packaging
• Assembling
• Refining