E-COMMERCE MARKETING Pre-discussion

What is e-commerce marketing?

• Distributing flyers in local neighborhoods

• Creating TV commercials for products

• Promoting products or services online to increase sales

• Selling products in physical stores

What does the online gaming community consist of?

• People who prefer board games over video games

• Senior citizens who do not play any games

• Individuals who play video games and engage with online gaming platforms

• Only teenagers

What is motivation in consumer behavior?

• The underlying reasons or needs that drive individuals to take certain actions

• The decision-making process of consumers

• The act of purchasing products impulsively

• The process of browsing online stores

What are perceptions and attitudes in consumer behavior?

• The process of comparing prices online

• The act of returning purchased items

• Perceiving the same product differently based on past experiences or preferences

• Having a positive attitude towards all products

How do cultural differences impact consumer behavior in the global market?

• The norms, values, beliefs, and customs shared by a group of people

• The availability of different payment methods

• The differences in online shopping preferences

• The variations in product prices

What does online consumer behavior refer to?

• The actions and decision-making processes of individuals when browsing, searching for, and purchasing products or services online

• The actions and decision-making processes of individuals when shopping in physical stores

• The process of returning online purchases

• The process of avoiding online advertisements

What do digital commerce and advertising strategy tools encompass?

• Only social media marketing

• Traditional advertising methods

• Various techniques and platforms used by businesses to promote products or services online

• Only search engine optimization

What do technologies that support online marketing include?

• Tools for radio advertising

• Tools and platforms designed to facilitate digital advertising, content creation, website optimization, and e-commerce transactions

• Tools for physical store management

• Tools for outdoor advertising

What are the benefits of online marketing communications compared to traditional methods?

• Higher costs and limited reach

• Higher costs and better targeting capabilities

• Lower costs, greater reach, and better targeting capabilities

• Limited reach and poor targeting capabilities

What type of data helps businesses understand online consumer behavior?

• Data on celebrity endorsements

• Data on local events

• Data on website traffic, click-through rates, and conversion rates

• Data on weather patterns