Understanding Starbucks: A Business and Cultural Analysis

Approximately how much value is loaded onto Starbucks gift cards annually during the October to December period?

• $1 billion

• $3 billion

• $500 million

• $5 billion

What rank would Starbucks hold if it were considered a bank based on the value loaded onto its gift cards?

• 500th

• 385th

• 100th

• 50th

Who was responsible for Starbucks' expansion and the introduction of espresso to Americans?

• Howard Schultz

• Gordon Bowker

• Zev Siegl

• Jerry Baldwin

Which drink's introduction became a global phenomenon?

• Espresso

• Nitro Iced Coffee

• Pumpkin Spice Latte

• Frappuccino

What year did Starbucks introduce its mobile app?

• 2009

• 2005

• 2012

• 2000

What percentage of Starbucks transactions in the US were mobile orders by the end of 2021?

• Three quarters

• One third

• Half

• Nearly a quarter

What significant technological feature did Starbucks introduce in 2009?

• Self-service kiosks

• Wi-Fi in stores

• Digital menu boards

• Mobile app

What is the unique name given to Starbucks employees?

• Team members

• Partners

• Associates

• Colleagues

What is the name of the stock ownership program for Starbucks partners?

• Starstock

• Brewshares

• Coffee Equity

• Beanstalk

How has Starbucks' approach to store design contributed to its brand?

• Minimalist design

• Consistent customer experience

• Low-cost interiors

• High-tech features