
Understanding Starbucks: A Business and Cultural Analysis
Interactive Video
•
Business
•
11th Grade
•
Practice Problem
•
Easy
Patrick Rady
Used 1+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Approximately how much value is loaded onto Starbucks gift cards annually during the October to December period?
$1 billion
$3 billion
$500 million
$5 billion
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What rank would Starbucks hold if it were considered a bank based on the value loaded onto its gift cards?
500th
385th
100th
50th
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who was responsible for Starbucks' expansion and the introduction of espresso to Americans?
Howard Schultz
Gordon Bowker
Zev Siegl
Jerry Baldwin
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which drink's introduction became a global phenomenon?
Espresso
Nitro Iced Coffee
Pumpkin Spice Latte
Frappuccino
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What year did Starbucks introduce its mobile app?
2009
2005
2012
2000
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What percentage of Starbucks transactions in the US were mobile orders by the end of 2021?
Three quarters
One third
Half
Nearly a quarter
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What significant technological feature did Starbucks introduce in 2009?
Self-service kiosks
Wi-Fi in stores
Digital menu boards
Mobile app
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