SM - recap Day 5

Kelly is running FB ads for her new jelly cakes business. What kind of KPIs should she set for the first 1 month?

• Sales revenue

• Customer satisfaction rating

• Brand awareness

• Repeat purchase rate

Meta measures "Engagement Rate" as ...

• Comments, Shares, Likes

• Like, Comments, Saves

• Shares, Likes, Comments

• Like, Comments, Shares, Saves

"Promoters" are loyal customers who give a Net Promoter Score rating of ...

• 1 - 6

• 9 - 10

• 7 - 8

• 5 - 10

Regina is running a IG ad campaign for her fashion business. Which of these is NOT a conversion metric?

• Cost-Per-Click (CPC)

• Impressions

• Audience Growth Rate

• Click-Through Rate (CTR)

Which of these measure the no. of unique people who see your content?

• Reach

• Views

• Impressions

• Visits

Eagle Medicated Oil wants to drive more brand loyalty. What marketing tactics should they use?

(you can choose more than 1 answer)

• sponsor HSBC marathon

• encourage customer testimonials

• conduct a lucky draw contest on Tik Tok

• build a FB community to share health knowledge

Joseph wants to grow his new Private Investigator business quickly so that he can get cashflow and pay off his bank loans. What marketing tactic would you recommend?

• Search Engine Marketing

• Advocacy Marketing

• TV Advertising

• Search Engine Optimisation

Which of these statements about SEO (Search Engine Optimisation) is FALSE?

• SEO will take time for targeted keywords to show up on the SERP.

• SEO uses organic strategies to appear in search.

• SEO is more expensive than SEM in the long run.

• For SEO, we want to target keywords that are higher in demand but also less competitive.