GCSE Business Paper two 2021

1. 1. Which organisational structure has a manager and only one level of employees

• Decentralised

• Flat

• Hierarchical

• Remote

2. 2. Which of the following documents states the qualities an employer is looking for in a new employee?

• Application Form

• CV

• Job Description

• Person Specification

3. 3. Explain one impact that a pressure group can have on a business?

4. Choose three

• it could lead to a fall in sales because the pressure group damage the brand which makes customers buy from more ethical companies. As a result the business may see a fall in competitiveness

• it could lead to an increase in sales because the pressure group improve the brand which makes customers buy from more ethical companies. As a result the business may see a fall in competitiveness

• It could reduce competitiveness because customers switch to more ethical companies that are not damaging the environment, hurting employees rights or testing on animals

• the business may not make as much profit because pressure groups may cause the government to introduce new legislation . This might affect the business operations restricting what they do or increasing costs as they adapt to the laws. As a result less profit is made.

4. 4. Explain a disadvantage of having poor customer service

5. Choose two

• This could lead to more sales because people switch from customers who provide poor customer service to those that provide a better level of service. As a result they earn more revenue.

• could lead to dissatisfied customers because they are upset with the way they have been treated. This means they no longer make repeat purchases as they switch to a rival business. As a result they have affected their competitiveness leading to a fall in market share.

• This could affect their ability to charge a premium price because customers will not pay the extra money when they are dissatisfied. This means they would make less sales, earning less revenue.

• This could the result of poor excessive communication because employees don't understand and know what they are meant to say to customers. As a result customer engagement falls.

2 a Which two of the following are examples of goods?

• Cars

• Education

• Hairdressing

• Televisions

• Train Journeys

2 b Which two of the following would allow a business to improve employee retention

• Decreased Remuneration

• Excessive communication

• Introducing job rotation

• Providing training

• Reduced employer autonomy

2 c If sales revenue = 800 000 pounds, cost of sales is 225 000, Gross profit = 575000 and other operating expenses are 200000. Calculate the net profit of the business

• 375 000 because

  575000 minus 200 000

• 450 000

  because 575000 - 225 000

• 600000

  because

  800 000 - 200 000

2. 2d Explain one reason why aesthetics is important in the design mix

3. Choose 2

• it is linked to sales because if people like the look, feel and smell of a product they are more likely to buy it. This is especially true if people are more satisfied by your design than rivals. This means the business will be more attractive leading to more revenue.

• Making the product look more attractive may be a source of differentiation (1). Therefore, potential rival businesses may find it harder to enter the market (1). As a result, the business may be able to charge a premium price (1).

• Making the product have more functions will make it more attractive because it can do more which means more customers will want to buy it.

• Improving the cost of the product will mean that it is cheaper for customers so they will make repeat purchases from the business rather than rivals

2e - Explain a drawback to a business of introducing a system of quality assurance

Choose two

• This will lead to an increase in motivation as employees feel that they have been given the responsibility to be checking the process. As a result they become more productive.

• This may involve a large amount of employee training (1). This is because workers at each stage of the production process are now responsible for checking their own work (1). Therefore, business costs may increase (1).

• This is cheaper than the traditional quality control method as it does not need a controller which means there is more waste as the controller makes sure nothing goes to waster

• Increases customer satisfaction because more faulty products are made.

3. 3. a Procurement involves a business having a strong relationship with which one of the following stakeholder groups

• Local Community

• Managers

• Pressure Groups

• Suppliers