SEM 1 New 5.01 Advertising

What are the key components of advertising media?

• Frequency, Lead Time, Medium, Reach
• Audience, Platform, Demographics, Time
• Reach, Lead Time, Platform, Demographics
• Frequency, Time, Medium, Audience

Which of the following is considered a type of print media in advertising?

• Billboard
• Television
• Radio
• Newspaper

What role does audience reach play in advertising effectiveness?

• It affects the frequency of ads
• It influences the number of potential customers reached
• It determines the cost of advertising
• It has no impact on campaign success

Which of the following is a type of 'other' media in advertising?

• Television
• Magazine
• Radio
• Social Media

What are the pros and cons of broadcast advertising?

• Interactive but low visibility
• Wider reach but higher cost
• Targeted approach but slow lead time
• Limited audience but cost-effective

What is a key advantage of outdoor advertising?

• Wider reach but high cost
• 24/7 visibility but limited interaction
• Cost-effective but low visibility
• Highly targeted but limited exposure

Why do sport marketers want their team's games to be broadcast?

• To maintain exclusivity
• To increase fan engagement and revenue
• To limit exposure to a wider audience
• To reduce audience engagement

Why is it important for sport marketers to have television arrangements for their games?

• To maintain exclusivity
• To increase brand visibility and revenue
• To reduce revenue opportunities
• To limit fan engagement

How does the relationship between sports and television benefit sport marketers?

• It restricts sponsorship deals
• It increases exposure and revenue opportunities
• It decreases fan interest
• It limits revenue potential

E-tailers should most likely include which of the following advertising media in an advertising plan?

• TV

• Radio

• Bilboard

• Internet