PMK_Final_Marketing Strategy

What is a marketing strategy?

• A plan that contains a company's HR goals

• A plan that contains a company's financial goals

• A plan that contains a company's marketing goals and objectives

• A plan that contains a company's production goals

What must a marketing strategy be based on?

• Ignoring the market trends

• Not considering the marketing mix

• Guesswork and assumptions

• Market research and studying various aspects of the marketplace

What is the aim of every marketing executive?

• To help their company thrive by boosting sales

• To decrease the customer base

• To ignore the market trends

• To reduce the company's profits

What is the difference between a marketing strategy and a marketing plan?

• A marketing strategy is not needed for a marketing plan

• They are the same thing

• A marketing strategy explains how to achieve goals, while a marketing plan explains the goals

• A marketing strategy explains the goals, while a marketing plan explains how to achieve them

What does a marketing plan serve as according to thebalance.com?

• A list of achievements without any strategy

• A list of goals without any plan

• A list of random ideas

• A road map that guides from one point to another