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SEM 1 UNit 5 Quiz

Authored by ANGELA WERHNER

Business

9th - 12th Grade

20 Questions

Used 2+ times

SEM 1 UNit 5 Quiz
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is considered a type of print media in advertising?

Billboard
Television
Radio
Newspaper

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a type of 'other' media in advertising?

Television
Magazine
Radio
Social Media

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the pros and cons of broadcast advertising?

Interactive but low visibility
Wider reach but higher cost
Targeted approach but slow lead time
Limited audience but cost-effective

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key advantage of outdoor advertising?

Wider reach but high cost
24/7 visibility but limited interaction
Cost-effective but low visibility
Highly targeted but limited exposure

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the relationship between sports and television benefit sport marketers?

It restricts sponsorship deals
It increases exposure and revenue opportunities
It decreases fan interest
It limits revenue potential

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

E-tailers should most likely include which of the following advertising media in an advertising plan?

TV

Radio

Bilboard

Internet

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main objective of advertising in a promotional mix?

To directly interact with customers

To create a public scandal

To inform, persuade, and remind customers

To collect customer feedback

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