SEM 1 UNit 5 Quiz

Which of the following is considered a type of print media in advertising?

• Billboard
• Television
• Radio
• Newspaper

Which of the following is a type of 'other' media in advertising?

• Television
• Magazine
• Radio
• Social Media

What are the pros and cons of broadcast advertising?

• Interactive but low visibility
• Wider reach but higher cost
• Targeted approach but slow lead time
• Limited audience but cost-effective

What is a key advantage of outdoor advertising?

• Wider reach but high cost
• 24/7 visibility but limited interaction
• Cost-effective but low visibility
• Highly targeted but limited exposure

How does the relationship between sports and television benefit sport marketers?

• It restricts sponsorship deals
• It increases exposure and revenue opportunities
• It decreases fan interest
• It limits revenue potential

E-tailers should most likely include which of the following advertising media in an advertising plan?

• TV

• Radio

• Bilboard

• Internet

What is the main objective of advertising in a promotional mix?

• To directly interact with customers

• To create a public scandal

• To inform, persuade, and remind customers

• To collect customer feedback

Which of the following is an example of a newspaper that focuses primarily on the business world?

• El Nuevo Herald

• The Atlanta Voice

• USA Today

• The Wall Street Journal

What is the main advantage of digital advertising?

• Limited reach to a specific audience
• High cost compared to traditional advertising methods
• Difficulty in targeting specific demographics
• Ability to track and measure campaign performance

What does the term 'click-through' refer to in digital marketing?

• The process of sharing content on social media
• The number of times an ad is displayed on a webpage
• The act of navigating through a website by clicking on links
• The process of clicking on an advertisement to view more information