KPIs for E-commerce

A conversion rate is a metric that estimates the percentage of visitors to your online store who take the desired action, such as conducting a purchase or subscribing to a newsletter

• Conversion Rate (CR

• Customer Lifetime Value (CLV

E-commerce organizations can make better decisions to push their profitability bottom line by knowing which KPIs and metrics to measure

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Average Order Value (AOV): is a metric that measures the average value of an order placed on an e-commerce website. This metric is used to push and the overall performance of an online store

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It is the metric that tells you how much revenue a single customer brings in over their lifetime

• Average Order Value (AOV

• Customer Lifetime Value (CLV)

Repeat Purchase Rate (RPR)

It is a crucial metric for e-commerce businesses. It measures the percentage of customers who make a second purchase from a store. A high RPR indicates that customers are happy with their first purchase and will likely return for more

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