
Chapter 2 TMKTG
Quiz
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Other
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University
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Practice Problem
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Hard
Jay-Ar Gonzales
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the three steps to target a market?
Market Segmentation, Factors to consider, Market Positioning
Market Segmentation, Targetting, Market Coverage
Market Segmentation, Targetting, New and Emerging Markets
Market Segmentation, Targetting, Market Positioning
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the three market-coverage strategies?
Undifferentiated Marketing, Differentiated Marketing, Concentrated Marketing
Market Segmentation, Targetting, Market Positioning
Market Positioning, New and Emerging Markets, Family
Seniors, Youth, MICE, Activity
3.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
What is the main factor to consider in choosing a market coverage strategy?
Market Positioning
Factors to consider
Market Segmentation
Market Positioning
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the term used for targeting the market based on specific characteristics?
Market Segmentation
Market Positioning
Differentiated Marketing
Market Coverage
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the term used for dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors?
Market Segmentation
Market Positioning
Differentiated Marketing
Market Coverage
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the three main components of the STP marketing model?
Segmentation, Targeting, Positioning
Market Analysis, Product Development, Promotion
Pricing, Distribution, Advertising
Market Segmentation, Targeting, Differentiation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which market-coverage strategy focuses on targeting a single market segment with a unique marketing mix?
Concentrated Marketing
Undifferentiated Marketing
Differentiated Marketing
Market Positioning
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