Chapter 2 TMKTG

What are the three steps to target a market?

• Market Segmentation, Factors to consider, Market Positioning

• Market Segmentation, Targetting, Market Coverage

• Market Segmentation, Targetting, New and Emerging Markets

• Market Segmentation, Targetting, Market Positioning

What are the three market-coverage strategies?

• Undifferentiated Marketing, Differentiated Marketing, Concentrated Marketing

• Market Segmentation, Targetting, Market Positioning

• Market Positioning, New and Emerging Markets, Family

• Seniors, Youth, MICE, Activity

What is the main factor to consider in choosing a market coverage strategy?

• Market Positioning

• Factors to consider

• Market Segmentation

• Market Positioning

What is the term used for targeting the market based on specific characteristics?

• Market Segmentation

• Market Positioning

• Differentiated Marketing

• Market Coverage

What is the term used for dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors?

• Market Segmentation

• Market Positioning

• Differentiated Marketing

• Market Coverage

What are the three main components of the STP marketing model?

• Segmentation, Targeting, Positioning

• Market Analysis, Product Development, Promotion

• Pricing, Distribution, Advertising

• Market Segmentation, Targeting, Differentiation

Which market-coverage strategy focuses on targeting a single market segment with a unique marketing mix?

• Concentrated Marketing

• Undifferentiated Marketing

• Differentiated Marketing

• Market Positioning