Social Media - Lesson 2 Quiz

Alice has been asked to explain how social media helps the business. She drafts a report and lists some advantages:

-It's easier to connect with customers and provide important information quickly.

-The company can post blogs and curated content that will establish them as industry leaders.

What else can Alice include in the report?

• Response to customer questions and concerns will be faster than traditional methods.

• The company doesn’t have any cost associated with marketing on social media.

• Employee morale improves because of the pride that they feel in their company’s brand.

• There is no risk to using social media but only benefits that the company will experience.

A small company has been using social media campaigns for the last two years. The campaigns have been tightly controlled with a moderate increase in followers. The social media team would like to encourage employees to reshare posts in the next campaign to see if it improves the results. What practice is the team implementing?

• employee promotion

• employee potential

• employee advocacy

• employee empowerment

A shoe manufacturer specializes in running shoes. The leadership wants to expand their social media marketing to increase sales. They recruit a popular runner who has a strong following to post content on the company’s shoes. What type of user is this?

• spectator

• participant

• influencer

• sharer

Eden just attended a two-hour webinar on how to boost brand recognition. That afternoon she reviewed all the social profiles that exist for the company. All three profiles use the social media team manager personal name as the profile name. The profile picture is the icon that is used for the company’s brand. Finally, the email goes to an alias email account that three people check. After reviewing the profile, what change should she recommend?

• Use a fun but generic avatar as the profile picture.

• Only allow two people to access to the alias email account.

• Use her email as the contact email on the profile.

• Change the profile name to the company name.

Larry is the manager of the social media team. He is meeting with the legal department to review company policies on digital communication. The social media team is developing brand style guidelines. This work will tell employees how social media should be used. What is Larry’s overall goal?

• Strong and consistent communication of values and brand messages to internal employees through email.

• A roadmap that tells employees what will happen when social media or the Internet is abused.

• Improved productivity from the departments as a result of less time on social media and the web.

• Departments writing owned social media content that is ethical, legal and consistent in social tone.

Samantha and her team are looking for ways to improve the results of their social media tactics. They discover that the content writers use different approaches when creating posts. What can the team do to help resolve this problem?

• Use less text and more images in posts.

• Create weekly color schemes for posts.

• Designate a team player to proof all posts.

• Create a social voice and tone guide.

A large beverage company changed their mascot after 20 years. The new mascot reflects the values of the younger generation. Their goal is to improve engagement with young adults. What did they redevelop to boost brand recognition?

• social voice

• social tone

• social culture

• social character

Company A makes farm equipment. They have always depended on word-of-mouth to promote their brand. Recently sales have dipped so a social media team has been created to market the company and its products on social media. Before they launch, they want to ensure that all employees feel comfortable using social media and representing the company. What method should the team use to get employees up to speed quickly?

• Develop a training video for departments to view during a meeting.

• Email all employees with a social voice and tone guide.

• Require all employees to participate in an all-day workshop.

• Train all managers and have them facilitate a training session for their teams.

A winter sports park wants to increase their brand awareness within the state. They are implementing a social media campaign in the late summer and will run it for three months. The team is currently writing SMART goals to measure the success of the campaign. Which of the following would be a good SMART goal for their campaign?

• Increase the number of likes on social media posts by 8%.

• Increase the number of likes and reshares on campaign posts.

• Increase followers on social media by 8% each month of the campaign.

• Increase followers within the first two weeks of the social media campaign.

Company A has many layers of management and over 5,000 employees. It has been a challenge to get the organization to participate in a consistent manner on social media. What is behind this struggle?

• Tall organizational structures have too many layers of decision-makers which makes it hard to implement social media strategies consistently throughout the company.

• Hybrid organizational structures make decisions rapidly but fail to forget to use the guidelines that then results in a confusing social tone to the audience.

• Flat organizational structures make it a challenge to ensure that all social media content meet the quality expectations and deliver the right social tone.

• Holacracy organizational structures allow teams to get organized and be productive but often leads to a fast pace that ignores the guidelines.