Social Media - Lesson 10 Quiz

Carol was asked to come up with ideas on how to improve search engine results for the company and optimize social media at the same time. Which of the following could Carol recommend?

• Discourage the use of inbound links to the company website from social media.

• Eliminate the use of keywords and hashtags on campaign posts.

• Use the same image format and video format on all social media posts.

• Review all social media profiles and complete those that are partial filled out.

Monica has been asked to write her first report on social media campaign results. Her audience is the leadership team. What should she consider next?

• Gather big data from the social media campaign and clean the data.

• Determine what content the leadership team wants to see in the report.

• Collect all metric results and build dynamic charts of different types.

• Choose the type of report.

Which of the following is a viable tip to increase your SEO ranking while improving your SMO?

• Increase the number of inbound links your website has even if there is no interaction with them.

• Create original, authentic content that provides value to your audience.

• Have several social media profiles even if they are not filled out.

• Use excessive link dropping with your social media audience at all times.

Monica is encouraging her team to reward behavior when a comment is provided that is helpful. What is one tactic they can use that will also optimize content?

• Comment back saying thanks for sharing.

• Take the comment and create a promoted post.

• Ask the person to add a specific hash tag to their post.

• Contact the person privately to see if they want to be an influencer.

Lydia’s boss asks her to create a chart to compare the audience size vs. the number of mentions on a specific social media platform. Which chart type will she use?

• Line graph

• Scatter plot

• Bar chart

• Pie chart

Julia spends most of her day monitoring the company’s social media platforms. She provides data that helps the team adjust their strategies so that they are more effective. What is this practice called?

• Social media optimization

• Search engine optimization

• Social metadata optimization

• Social media return on investment

The social media team is attending a webinar on how to improve social media campaigns. The speaker is talking about writing good headlines. Why is this an important?

• A post is placed on a social media platform alphabetically by headline so the first word is important.

• Optimizing your headline will make it display as a more detailed image on social media platforms.

• Headlines may be the only interaction with your audience, so it must be catchy and memorable.

• The headline is what social media platform bots scan and report back on when a keyword is searched.

Julie just attended a webinar on social media optimization. She will report to the team how it can benefit their social media strategies by sharing how it fits into the social media planning cycle. What is the overall goal that Julie can lead with in her report?

• It is process of making sure that your website pages attain and maintain favorable rankings in search engine results.

• It is the process of adjustments to improve the social media strategy, content and profiles to ensure a cohesive brand package.

• It is developing and designing a successful social media team from the point of interviewing, hiring, and managing them through campaigns.

• It is the cycle of completing at least one successful social media marketing campaign over the course of a year.

Bill is looking at specific followers on social media. They want to know what effect they had on other audience members. What optimization strategy are they reviewing?

• Influencers

• Communication

• Timing

• Keywords

A grocery store plans to offer a $100 free shopping spree to the first ten customers who provide the correct answer to a trivia question. They will print a question in the weekly paper ads. It will also include a QR link to the social media post that will provide additional directions. Answers must be submitted as a comment to that post. What strategy are they using?

• Making digital content shareable

• Social media as the testing ground

• Traditional media as a social driver

• Social media to generate content