Consumer Part 3

26. What is a simple model of consumer buyer behavior called?

• 26. A) Stimulus-Response Model

• 26. A) Stimulus-Response Model

• 26. C) Cognitive Model

• 26. D) Behavioral Model

26. Which of the following is an example of a marketing stimulus?

• 26. A) Economic changes

• 26. B) Technological advancements

• 26. C) Price, Product, Place, Promotion

• 26. D) Cultural shifts

26. What are buyer responses?

• 26. A) Marketing strategies

• 26. B) Economic trends

• 26. C) Purchase decisions, brand choices, dealer choices

• 26. D) Social influences

26. Which stage in the buyer decision process involves recognizing a need or problem?

• 26. A) Information search

• 26. B) Purchase decision

• 26. C) Need recognition

• 26. D) Post-purchase behavior

26. What are the two types of information sources consumers use during the information search stage?

• 26. A) Internal and external

• 26. B) Personal and professional

• 26. C) Primary and secondary

• 26. D) Online and offline

26. In which stage do consumers evaluate brands in the choice set based on attributes?

• 26. A) Need recognition

• 26. B) Evaluation of alternatives

• 26. C) Purchase decision

• 26. D) Post-purchase behavior

32. How do social factors influence consumer behavior?

• 32. A) Through personal beliefs

• 32. B) Through family, roles, and status

• 32. C) Through age and occupation

• D) Through cultural values

32. What is a role in the context of social factors?

• 32. A) A person's position in a group

• 32. B) A set of expected activities

• 32. C) A person's age

• D) A person's occupation

38. Which type of buying decision behavior involves low consumer involvement and few perceived brand differences?

• 38. A) Complex buying behavior

• 38. B) Dissonance-reducing buying behavior

• 38. C) Habitual buying behavior

• 38. D) Variety-seeking buying behavior

38. What does dissonance-reducing buying behavior refer to?

• A) Low involvement with few differences among brands

• 38. B) High involvement with few differences among brands

• 38. C) Low involvement with significant differences among brands

• 38. D) High involvement with significant differences among brands