Consumer Part 3

Consumer Part 3

University

13 Qs

quiz-placeholder

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Consumer Part 3

Consumer Part 3

Assessment

Quiz

Other

University

Practice Problem

Hard

Created by

Usha Poudel

Used 4+ times

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13 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. What is a simple model of consumer buyer behavior called?

  1. A) Stimulus-Response Model

  1. A) Stimulus-Response Model

  1. C) Cognitive Model

  1. D) Behavioral Model

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. Which of the following is an example of a marketing stimulus?

  1. A) Economic changes

  1. B) Technological advancements

  1. C) Price, Product, Place, Promotion

  1. D) Cultural shifts

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. What are buyer responses?

  1. A) Marketing strategies

  1. B) Economic trends

  1. C) Purchase decisions, brand choices, dealer choices

  1. D) Social influences

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. Which stage in the buyer decision process involves recognizing a need or problem?

  1. A) Information search

  1. B) Purchase decision

  1. C) Need recognition

  1. D) Post-purchase behavior

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. What are the two types of information sources consumers use during the information search stage?

  1. A) Internal and external

  1. B) Personal and professional

  1. C) Primary and secondary

  1. D) Online and offline

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. In which stage do consumers evaluate brands in the choice set based on attributes?

  1. A) Need recognition

  1. B) Evaluation of alternatives

  1. C) Purchase decision

  1. D) Post-purchase behavior

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. How do social factors influence consumer behavior?

  1. A) Through personal beliefs

  1. B) Through family, roles, and status

  1. C) Through age and occupation

D) Through cultural values

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