Marketing Trends

What is the primary benefit of using influencer marketing?

• Lower advertising costs

• Increased brand credibility

• Faster product development

• Improved customer service

Which type of content is considered most engaging on social media?

• Text posts

• Infographics

• Videos

• Podcasts

Which metric is most important for measuring the success of a mobile marketing campaign?

• Click-through rate (CTR)

• Print circulation

• Television ratings

• Radio listenership

Which social media strategy involves creating content that encourages users to share it with their network?

• Paid advertising

• Viral marketing

• Direct messaging

• Customer service

What is a common metric used to measure the effectiveness of influencer marketing?

• Gross profit

• Engagement rate

• Employee turnover

• Production cost

Which content marketing innovation involves using data to create personalised content?

• Mass marketing

• Data-driven content

• Print advertising

• Radio spots

What is a key feature of data-driven marketing techniques?

• Guesswork

• Intuition-based decisions

• Use of analytics

• Random sampling

Which mobile marketing advancement allows users to make purchases directly from social media apps?

• SMS marketing

• In-app purchasing

• Email marketing

• Print ads

What is a major trend in e-commerce related to customer experience?

• Longer delivery times

• Personalised shopping experiences

• Limited payment options

• Decreased use of AI

Which social media marketing strategy involves paying for ads to reach a larger audience?

• Organic reach

• Paid advertising

• Content curation

• Community management