Marketplace ATCFAI YR12 Textiles

What are the four elements of the marketing mix?

• Product, Price, Place, Promotion
• Quality, Quantity, Location, Advertising
• Sales, Service, Satisfaction, Strategy
• Demand, Distribution, Design, Differentiation

What is the purpose of product planning?

• To determine the target market
• To set the price of the product
• To design the packaging
• To ensure the product meets consumer needs

What is the main difference between direct selling and selling through wholesalers or retailers?

• Direct selling involves personal contact with the consumer, while selling through wholesalers or retailers does not
• Direct selling is more expensive than selling through wholesalers or retailers
• Direct selling is only used for luxury products, while selling through wholesalers or retailers is used for all products
• Direct selling is more efficient than selling through wholesalers or retailers

What is the purpose of promotion in marketing?

• To increase the price of the product
• To distribute the product to consumers
• To advertise and sell the product
• To determine the target market

What are the four stages of the product lifecycle?

• Introduction, Growth, Maturity, Decline
• Planning, Production, Distribution, Promotion
• Research, Development, Testing, Launch
• Design, Manufacturing, Packaging, Marketing

What is the purpose of the marketing mix?

• To determine the target market
• To set the price of the product
• To create a marketing strategy
• To satisfy consumer demand

What is the role of wholesalers in the distribution of textile products?

• To sell directly to consumers
• To purchase bulk goods from manufacturers and resell smaller quantities to retailers
• To manufacture the textile products
• To promote the textile products through advertising

Why is pricing an important factor in marketing?

• To determine the target market
• To cover costs and make a profit
• To design the packaging
• To distribute the product to consumers

What is the purpose of advertising in promotional strategies?

• To distribute the product to consumers
• To determine the target market
• To increase the price of the product
• To create awareness and persuade consumers to buy the product

What happens during the maturity stage of the product lifecycle?

• Sales and profits decline
• New products replace the existing product
• The product is launched into the market
• Competition increases