Promotion mix and participants in IMC

Imagine a brand is launching a limited-edition sneaker collaboration with a famous athlete. Who would be responsible for creating a catchy slogan and designing eye-catching visuals for the campaign?

• Marketing Communication Specialist Organization

• Advertising Agency

• Collateral Services

• Advertiser

A beauty brand partners with a social media influencer to promote a new product. However, the influencer is recently involved in a controversy that could damage the brand's image. Who would be most responsible for handling the public relations crisis and managing the brand's response?

• Advertising Agency

• Marketing Communication Specialist Organization

• Collateral Services

• Media Organization

A new sports apparel company is launching its first marketing campaign. They need to decide how much to allocate to different marketing channels . Who ultimately makes the final decision on the marketing budget breakdown?

• Advertising Agency

• Marketing Communication Specialist Organization

• Media Organization

• Advertiser

A sports drink brand wants to air a new commercial during the upcoming championship game. Who controls the space and time for the commercial to be broadcasted?

• Marketing Communication Specialist Organization

• Advertising Agency

• Media Organization

• Collateral Services

A software company is offering a free trial of their new product to generate leads and encourage paid subscriptions. Which tool of the promotional mix is this tactic using?

• Advertising

• Personal Selling

• Sales Promotion

• Public Relations

A tech reviewer publishes a glowing review of a new smartphone on their website. Which tool of the promotional mix does this represent?

• Sales Promotion

• Public Relations

• Personal Selling

• Direct Marketing

A company that manufactures innovative fitness trackers is attending a major health and wellness expo. They plan to showcase their products and interact with potential distributors and retailers at their booth

• Sales Promotion

• Advertising

• Public Relations

• Personal Selling

An accounting software company offers a free online seminar on new tax regulations to their existing customer base

• Direct Marketing

• Advertising

• Sales Promotion

• Public Relations

A fashion brand collaborates with a popular music artist to release a limited edition clothing line. Which tool of the promotional mix does this partnership represent?

• Advertising

• Public Relations

• Sales Promotion

• Personal Selling

Offering discounts, coupons, or free samples is an example of which marketing mix element?

• Product

• Promotion

• Price

• Place