A.S.K. Marketing Pre-test: Questions 21-30

The section of the marketing plan that addresses advertising, publicity, and personal selling is called the  __________ section.

• place

• promotion

• product

• price

Why do businesses often conduct an environmental scan to gather information about changes or trends  that are beginning to develop in the marketplace?

• To predict future sales

• To analyze training needs

• To develop new products

• To identify potential threats

Which of the following is an ethical standard that marketers should follow:

• Share information with competitors

• Use strong sales tactics

• Offer the cheapest products

• Strive to tell the truth

The price a business sets on a particular product often has an effect on the business's choice of a(n)  __________ to promote that item.

• visual

• slogan

• agency

• medium

Which of the following is a type of regulation that discourages predatory pricing practices and encourages  fair trade:

• Anti-skimming

• Anti-puffery

• Anti-dumping
  

• Anti-captive

In what type of market do companies compete by making their products different from each other in  terms of quality, service, styles, and prices?

• Monopolistic competition

• Monopoly

• Pure competition

• Oligopoly

Which of the following is an example of a business that provides a pure service?

• Dry cleaner

• Insurance agency

• Appliance repair

• Maintenance company

One of the ways in which a business can revive a product that is in the decline stage of the product life  cycle is to __________ the product.

• position

• repackage

• discontinue

• remove

An electronic data interchange (EDI) system facilitates a company's ability to:

• develop new products

• manage product availability

• improve product durability

• test product quality

Hannah studied international business in college & has worked for various international corporations. Over the years, she met many businesspeople who did not understand how cultural differences affect their business relationships. Hannah decided to start her own consulting firm to advise businesspeople  about the cultural issues that they may encounter when doing business overseas. Hannah identified a product opportunity on the basis of:

• personal expertise

• accidental discovery

• a popular hobby

• a technological issue