Social Media - Lesson 8 Quiz

Liam manages an amusement park. Business has been slow because of a new community pool opening. Liam wants to use social media to promote the park. He has carved out a little money from the budget for a campaign. He feels good writing his own posts but wants to get as much visibility as possible. What would be his best option?

• Newsfeed ads

• Promoted posts

• Boosted posts

• Subsidized ads

The social media team for an international company is planning the next campaign for Facebook. They want to target areas where the speaking language is French. What type of targeting options will they use?

• Behaviors

• Demographics

• Location

• Connections

Lou manages the budget for the social media team. She is estimating what the next campaign costs will be. She is using the average number of clicks from the last two campaigns, which was to estimate the next campaign’s cost-per-click. Which formula will she use?

• Total $ spent / Average number of clicks from last two campaigns

• Total $ spent / Total # of new leads

• Total $ spent / Total # of new customers

• Total $ spent / Total # of impressions

The social media team is debating how to keep the ad campaigns interesting and fresh. Which tactic would be the best idea?

• Rotate your ads every week to see which ones are most popular.

• Create new ad formats or variations on your best performers.

• Combine your ads with controversial messages to get attention.

• Create ads that will require a response from competitors in your industry.

Ray is a social media analyst for a bird sanctuary. The social media campaigns have been using organic posts. He would like to increase the audience in the next campaign. What strategy would be effective?

• Complement organic posts with paid social advertising.

• Include organic posts using text along with a video.

• Rely only on organic posts that use less descriptive headings.

• Use only solely paid social media advertising in the next campaign.

Stewart has been asked to review the social media budget for the remaining campaigns this year. He was told that he must reduce it by 10%. Which of the following costs will be hard for him to reduce?

• Bid-based PPC

• Pay-per-click

• Staff wages

• Boosted posts

Company A is promoting a discount on their new chair line on social media. They currently have a business account on each of the major platforms but want to narrow the promotion to just one to begin with. What is the best way for the company to select the platform for this campaign?

• Choose the platform that fits the budget for this campaign the best.

• Choose the platform that will meet the social media strategies and objectives the best.

• Choose the platform whose audience matches your target audience the most.

• Choose the platform that matches the secondary audience target for the campaign.

Shari is planning the next social media campaign to target professionals. The campaign will run on LinkedIn for the first time. The target audience was originally going to use gender and age. Upon reflection, she changed her tactic and now is using geography for her target audience. Why did she make this adjustment?

• The original target audience would have excluded those who are risk takers.

• The original target audience would have excluded those with a high income.

• The original target audience would have been too large.

• The original target audience would have been too small.

The social media team is reflecting on what went well and what didn’t go well with the last campaign. What did go well were the organic posts. What didn’t go well was that the campaigns didn’t have the reach that was hoped for. With this information, what can the social media team do in the next campaign to extend the audience reach?

• Narrow the target audience and use organic posts with images from Google.

• Use some old and some new organic posts and include a feedback survey.

• Continue to use organic posts and pay to have them boosted.

• Use the same organic posts with a little twist in the next campaign.

Shelly’s manager asked her to increase the size of the engagement for a specific target audience in the next campaign. Money has been added to the campaign’s budget should it be needed for this purpose. What solution should Shelly use?

• Comedy posts

• Newsfeed ad

• Promoted posts

• Paid ads