
Lecture 12
Authored by YM Leow
Other
University
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a type of digital media channel?
Digital Public Relation
Email Marketing
Search Engine Marketing
Green Marketing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Search Engine Marketing consist of __________ and ___________.
Text ads, Display ads
Viral marketing, Word-of-mouth Marketing
Search Engine Optimisation, Paid Search Marketing
Referral marketing, remarketing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Search engine optimisation is regarded as ________ strategy.
omnichannel
digtial marketing
organic
paid
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_________ is about reputation, the result of what a brand does, what a brand advocates, and what was mentioned by the consumers.
Public awareness
Publicity
Public mentions
Public relations
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
____________ is a type of pay per performance marketing.
Affiliate marketing
Digital public relations
Viral marketing
Word-of-mouth marketing
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Social media marketing embraces the following EXCEPT:
Buzz marketing
Word-of-mouth marketing
Email marketing
Referral
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
______________ forms a group to share common interests about a brand.
Community marketing
Co-create marketing
Referral
Influencer marketing
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