Hospitality Marketing Intro

A paid-for, mass communication activity

• Advertising

• Marketing

Individuals who purchase products and services to satisfy needs.

• Consumers

• Market

A unique group of prospective customers a business wants to serve, as well as their locations.

• Market

• Distribution

• Customers

• Competitors

The combination of marketing actions often referred to as product, price, place, and promotion (the 4 Ps).

• Marketing concept

• Marketing mix

• Marketing Philosophy

• Marketing P's

The amount customers pay and the methods of increasing the value of products to customers.

• Price

• Production

Anything offered to a market by the business to satisfy customer needs, including physical products, services, and ideas.

• Product

• Service

• Promotion

• Place

The methods used and information communicated to encourage customers to purchase and to increase their satisfaction.

• Promotion

• Marketing

• Strategy

Which two of these would be examples of promotion?

• Sponsorship

• Ingredients

• Magazine adverts

• A price increase

Which two of these would be classed as relevant to the price part of the Marketing Mix?

• Selling on Amazon

• Student discount

• Buy one get one free

• Using vegan ingredients

People who share similar wants, needs, and ability to purchase

• Market

• Marketing

• Target market

• B2C and/or B2B