Branding and Marketing Quiz

What is the main focus of branding?

• Launching a new product

• Creating a distinct identity, reputation, and perception in the minds of consumers

• Promoting and selling products or services to customers

• Conducting market research and sales tactics

Which of the following is NOT a component of branding?

• Market analysis

• Sales tactics

• Slogan

• Logo

What does branding help to establish with customers?

• Sales tactics

• Market research

• Short-term recognition

• Loyalty

What does marketing primarily focus on?

• Achieving short-term and long-term business goals

• Creating a strong, positive perception of the company and its product

• Promoting and selling products or services to customers

• Establishing long-term recognition and loyalty

What is the purpose of trademarks?

• To achieve short-term and long-term business goals

• To establish long-term recognition and loyalty

• To protect the identity and image of a company

• To distinguish the product/service of one business from another

Why is branding crucial for businesses?

• To confuse consumers

• To decrease trust with customers

• To shape how customers perceive and interact with the business

• To limit marketing efforts

What does copyright protect?

• Karya sastera dan seni

• Trademarks

• Market analysis

• Marketing strategies

Where can you register your intellectual property in Malaysia?

• Kementerian Perdagangan Dalam Negeri dan Hal Ehwal Pengguna Malaysia (KPDNHEP)

• Perbadanan Harta Intelek Malaysia (MyIPO)

• Kementerian Perdagangan Antarabangsa & Industri (MITI)

• Suruhanjaya Syarikat Malaysia (SSM)

What is the exclusive right that protects a brand legally?

• Brand reputation

• Trademark

• Brand identity

• Brand image

What is the main topic for discussion next week?

• Product development

• Intellectual property rights

• Ethics in business

• Marketing strategies