Introducción al Marketing tema 8 - 9
Authored by Jose Ruiz
Professional Development
Professional Development
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9 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
El desarrollo de nuevos productos se puede dar comprando una licencia o franquicia.
falso
verdadero
2.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
La etapa de desarrollo de concepto es igual a la etapa de desarrollo de producto.
verdadero
falso
3.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
En la etapa de mercado de prueba se realiza en todo el mercado meta.
falso
verdadero
4.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
MARCA LA INCORRECTA. Productos con demanda elástica.
gaseosas
zapatos
tv Smart
arroz
5.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
En un mercado hay muchos proveedores y muchas opciones para el cliente, el precio se mantiene un nivel accesible.
Monopolio puro
Competencia oligopòlica
Competencia pura
Elasticidad de demanda
6.
MULTIPLE CHOICE QUESTION
1 min • 15 pts
MARCA LA INCORRECTA. Factores internos para la fijación de precios
Costos
Competencia
Objetivos de Marketing
Estrategias de Marketing Mix
7.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
En la fijación de precios basado en el valor se toman en cuenta las necesidades del cliente.
verdadero
falso
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