What is the primary goal of market segmentation?

• To identify new products to launch

• To understand consumer behavior

• To divide a market into smaller groups

• To increase brand awareness

Which type of market research involves collecting data from a small group of people?

• Qualitative research

• Quantitative research

• Primary research

• Secondary research

What is the marketing term for a product's ability to meet customer needs?

• Quality

• Reliability

• Durability

• Utility

Which marketing strategy involves creating a unique image or identity for a product?

• Branding

• Targeting

• Segmentation

• Positioning

A company has a high level of supply chain flexibility. What benefit are they likely to experience?

• Reduced transportation costs

• Increased inventory levels

• Improved ability to respond to changes in demand

• Reduced product quality

A company has a long lead time for ordering materials. What impact is this likely to have on their supply chain?

• Increased inventory levels

• Reduced inventory levels

• Improved supply chain visibility

• Increased risk of stockouts

A company uses a just-in-time (JIT) inventory system. What is a likely benefit of this approach?

• Increased inventory levels

• Improved supply chain flexibility

• Increased transportation costs

• Reduced inventory costs

Which company acquired Flipkart in 2018 for $16 billion?

• Amazon

• Alibaba

• Walmart

• eBay

Who acquired Zomato's rival, Uber Eats' India business in 2020 for $350 million?

• Foodpanda

• Zomato

• Ola

• Swiggy

Which company acquired Bharti Airtel's data center business, Nxtra Data, in 2020 for ₹1,800 crore?

• Reliance Jio

• Google Cloud

• Microsoft Azure

• Brookfield Asset Management