BADM 201 Principles of Marketing: Unit 1 9/5/24

The management function of deciding what will be done (action) and how it will be accomplished (goals).

• Marketing

• Planning

• Pricing

• Services

Where does marketing occur?

• Only on TV

• Only in large cities

• Everyday places

• Only online

Whose point of view matters most in the marketing concept?

• Buyer's

• Planner's

• Marketer's

• Seller's

Overall, what does marketing allow us to do?

• Stop buying online

• Feel better about shopping

• Live our daily lives

• Limit our spending

Marketing links producers to

• customers.

• distributors.

• marketers.

• retailers.

Which of the following items likely cannot be marketed:

• Puerto Rico

• Holidays

• Health

• Hopefullness

Marketing encourages people from different countries to ____ frequently.

• travel

• think

• trade

• train

Marketing is described as creating

• advertisements.

• gaps.

• needs.

• exchanges.

Which of the following is an example of communicating with customers?

• Choosing a store to distribute products

• Sponsoring a charity event

• Creating a new product

• Developing a marketing plan

Which of the following is a method used to communicate to customers:

• Personal selling

• Manufacturing

• Customer orientation

• Marketing concept