Check knowledge Basic Marketing

You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying?

• the macroenvironment

• the microenvironment

• the marketing environment

• the demographic environment

• the global environment

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• the marketing environment

• the cultural environment

• strategic planning

• target markets

• the marketing mix

Which of the following is NOT a type of factor in a company's macroenvironment?

• demographic

• economic

• technological

• competitive

• political

Which of the following is NOT an example of the type of public that is part of a company'smarketing environment?

• financial

• media

• government

• citizen-action

• marketing department

Your marketing department is currently researching the size, density, location, age, and

occupations of your target market. Which environment is being researched?

• demographic

• psychographic

• economic

• geographic

• cultural

Which of the following groups is considered a part of the internal environment of a company?

• suppliers

• customers

• competitors

• government

• media

What term describes the collection of external factors that influence a company's marketing strategy?

• marketing mix

• marketing environment

• market segmentation

• target audience

• brand equity

When analyzing the purchasing power of consumers in a specific market, which type of environment is being assessed?

• economic

• demographic

• psychographic

• geographic

• cultural