Introduction to Marketing Review

The gathering of information to make marketing decisions

• Marketing Research

• Primary Data

• Secondary Data

What is a product?

• A product is a type of marketing strategy.

• A product is a legal document.

• A product is a financial investment.

• A product is an item or service offered for sale.

The specific group of customers whose needs and wants a company will focus on satisfying is the ______.

• market segment

• target market

• customer base

• consumer group

The four Ps of marketing include __________.

• People, Process, Performance, Partnership

• Product, Price, Position, Promotion

• Product, Price, Place, Packaging

• Product, Price, Place, Promotion

Which function of marketing handles the activities involved in getting products through the different routes from producers to consumers?

• Promotion

• Pricing

• Market Research

• Distribution

The good or service being marketed to the target audience.

• Price

• Product

• Place

• Promotion

A group of people that have been identified as the most likely potential customers for a product because of their shared characteristics such as age, income, and lifestyle.

• Index Market

• Sale Market

• Target Market

• Stock Market

The cost of a product or service.

• Price

• Product

• Place

• Promotion

Where you sell your product and the distribution channels you use to get it to your customer.

• Price

• Place

• Product

• Promotion

What one is not part of the 4 P's of the Marketing Mix?

• Price

• People

• Product

• Promotion