MICE 4 week ENU

What is the primary purpose of an exhibition?

• To entertain guests

• To display goods and services for future sales

• To provide a venue for concerts

• To host sporting events

How do exhibitions contribute to a country's economy?

• By generating entertainment revenue

• By serving as a channel for suppliers to introduce products to the public

• By increasing tourism only

• By promoting local restaurants

Which of the following is NOT one of the key roles of exhibitions?

• Buying of goods and services

• Soliciting media coverage

• Hosting live performances

• Networking and problem solving

What was the significance of the Leipzig Fair held in 1165?

• It was the first exhibition to feature technology

• It was the first fair that offered cash and carry products

• It was the first international trade show

• It was the first fair to be held in a permanent venue

How did exhibitions evolve during the 18th and 19th centuries?

• They became more focused on entertainment

• They shifted from promoting direct sales to displaying a broad range of goods

• They were replaced by online marketplaces

• They became less popular and were discontinued

What was the Great Exhibition of 1851 known for?

• Being the first exhibition in the world
  

• Showcasing 13,000 items and attracting over 6 million visitors

• Introducing the concept of online exhibitions

• Focusing solely on military advancements

What is one challenge that modern exhibitions face?

• Lack of interest from the public

• Increased competition and higher expectations from exhibitors and attendees

• Decreased technology usage

• Limited availability of venues

Which of the following is NOT a type of exhibition?

• Fair

• Exposition

• Festival

• Exhibition

What is one way exhibitions can be categorized?

• By the color of the products displayed

• By the purpose they serve

• By the number of attendees

• By the location of the exhibitors

What is a trade show primarily focused on?

• Entertainment and performances

• Showcasing products and services to industry professionals

• Community gatherings

• Sports competitions