Chapter 10: PLACE & DEVELOPMENT OF CHANNEL SYSTEM

  According to the text, what is a key consideration for marketing managers regarding Place?

• The product's features

• How to promote the product

• How to make goods and services available to customers

• The price of the product

What is a channel of distribution?

• A pricing strategy

• A series of firms or individuals participating in the flow of products

• A promotion campaign

• A type of advertising

What is the purpose of a channel captain?

• To design the product

• To control the price of the product

• To direct the activities of a whole channel and avoid conflict

• To create advertisements

What is a key characteristic of traditional channel systems?

• Strong cooperation among members

• Shared product-market commitment

• Members focus on their own best interest

• Centralized control

Which type of channel conflict occurs between firms at the same level in a distribution channel?

• Vertical channel conflict

• Horizontal channel conflict

• Diagonal channel conflict

• Multichannel conflict

What is a vertical marketing system?

• A system where channel members have little cooperation

• A system where one company owns the entire channel

• A channel system focused on the same target market

• A system with only online retailers

Which of the following is an example of a corporate channel system?

• A system with independent retailers

• A system where members agree by contract

• A system where one company owns the whole channel

• A system with a channel captain

What is the main feature of administered channel systems?

• Channel members are owned by one company

• Channel members agree by contract

• Channel members cooperate informally, often with a channel captain

• Channel members have no cooperation

What does "ideal market exposure" mean?

• Making a product available everywhere

• Making a product exclusive to one store

• Making a product available widely enough to satisfy target customers' needs

• Limiting product availability

Which distribution intensity is most suitable for convenience products?

• Intensive distribution

• Selective distribution

• Exclusive distribution

• Limited distribution