B2B - Chapter 3 Quiz

B2B - Chapter 3 Quiz

University

15 Qs

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B2B - Chapter 3 Quiz

B2B - Chapter 3 Quiz

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Giang Ha

Used 4+ times

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15 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What influences whether some steps in the organizational buying process are de-emphasized or extended?

Stakeholder communication

Involvement

Market share

Time frame

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which statement best describes the organizational buying process?

It is entirely sequential.

It is more simultaneous than sequential.

It involves only one buyer.

It is rarely influenced by stakeholders.

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Who are the key contributors in the organizational buying process?

External consultants

Stakeholders within the organization

Only top management

Market analysts

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What drives the participants in the buying center?

Their personal preferences

Their specific professional responsibilities

Market trends

Organizational politics

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What type of needs are involved in the organizational buying process?

Customer needs, stakeholder needs, and organizational needs

Product benefits, individual needs, and personal needs

Market needs, financial needs, and emotional needs

None of the above

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What characterizes a "new task" buying situation?

Routine buying with few participants

Previously faced problem with a limited scope

A situation not previously faced by the organization

A standard purchasing process with established solutions

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What type of buying situation involves fewer people and an abbreviated decision process?

New task situation

Straight rebuy

Modified rebuy

Complex decision making

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