Public Health Media Advocacy Quiz

What is the main goal of public health media advocacy?

• To entertain the audience

• To promote public health issues

• To increase media profits

• To market health products

Which of the following is NOT a type of media used in advocacy campaigns?

• Paid media

• Earned media

• Private media

• Owned media

Which media advocacy tactic involves holding an event where journalists can ask questions?

• Press release

• Press conference

• Paid advertisement

• Social media campaign

What is an example of earned media?

• A news outlet covering your campaign for free

• A paid advertisement in a newspaper

• Your organization's social media posts

• A blog post on your organization's website

Owned media refers to:

• Media you purchase for a campaign

• Media content created and controlled by your organization

• Media attention from external sources

• Media content shared by third-party organizations

In media advocacy, which tactic involves writing an opinionated article for publication?

• Press release

• Paid advertisement

• Opinion editorial

• Media roundtable

Which of the following is a paid media tactic?

• Opinion editorial

• Social media post

• Press release

• Advertisement on TV

A press release is used to:

• Advertise health products

• Provide detailed information for media outlets

• Launch a social media campaign

• Create visual content for media

Which tactic involves gathering a small group of journalists for an informal discussion?

• Media roundtable

• Press conference

• Paid media

• Opinion editorial

Which type of media campaign uses text messaging to reach its audience?

• Paid media

• Earned media

• Social media campaign

• SMS campaign