2.1b Commercialisation of Physical Activity & Sport

What is the primary purpose of sponsorship in sport?

• To increase ticket sales

• To provide financial support to athletes and teams

• To reduce the cost of sports equipment

• To promote sportsmanship

Which of the following is a common form of media influence on sport?

• Decreasing the number of sports events

• Broadcasting sports events on television

• Reducing the popularity of sports

• Limiting access to sports information

How can athlete sponsorship benefit a brand?

• By reducing production costs

• By increasing brand visibility and credibility

• By limiting the brand's market reach

• By decreasing the brand's popularity

Which of the following is an example of a sponsorship deal in sport?

• A sports team buying new uniforms

• A company paying a team to display its logo on their kit

• An athlete training for a marathon

• A fan purchasing a ticket to a match

What role does social media play in the commercialisation of sport?

• It decreases fan engagement

• It provides a platform for athletes to connect with fans

• It limits the reach of sports events

• It reduces the number of sports sponsors

Which of the following is a potential downside of athlete endorsements for brands?

• Increased brand recognition

• Association with athlete scandals

• Enhanced brand loyalty

• Improved sales figures

How does media coverage affect the popularity of sports?

• It decreases interest in sports

• It increases the visibility and appeal of sports

• It limits access to sports information

• It reduces the number of sports fans

What is a common benefit for athletes who receive sponsorships?

• Reduced training hours

• Financial support for training and competition

• Guaranteed victory in competitions

• Decreased media attention

Which of the following is an example of media influence on sport?

• A local sports club organising a charity event

• A sports channel broadcasting a live football match

• An athlete training privately

• A fan attending a sports event

What is a key factor that companies consider when choosing an athlete for endorsements?

• The athlete's height

• The athlete's popularity and public image

• The athlete's dietary preferences

• The athlete's family background