HPC4 Activity No. 2

It is one of the four elements of the marketing mix.

It is the process of making a product or service available for the consumer of business user that needs it.

• Product Selection

• Supplier Selection

• Procurement

• Distribution

This refers to the strategic process of acquiring goods and services that are essential for daily operations.

These include food, beverages, cleaning supplies, linens, and other items needed by hotels, restaurants, a

• Product Selection

• Supplier Selection

• Procurement

• Distribution

This involves choosing the right goods or services to procure, based on factors such as demand, cost-efficiency, and compatibility with the business’s overall service quality.

• Product Selection

• Supplier Selection

• Procurement

• Distribution

This means that the producer selects only very few intermediaries. Exclusive distribution occurs when the seller agrees to allow a single retailer the right to sell the manufacturer’s products This strategy is typical of luxury goods retailers.

• Intensive Distribution

• Selective Distribution

• Exclusive Distribution

It is a strategic decision-making process where businesses identify and evaluate potential suppliers based on specific criteria such as cost, quality, reliability, and capacity.

• Product Selection

• Supplier Selection

• Procurement

• Distribution

The producers are stocked in the majority of outlets. This strategy is common for basic supplies, snack foods, magazines, and soft drink beverages.

• Intensive Distribution

• Selective Distribution

• Exclusive Distribution

This means that the producer relies on a few intermediaries to carry their product. This strategy is commonly observed for more specialized goods that are carried through specialist dealers, for example, brands of craft tools, or large appliances.

• Intensive Distribution

• Selective Distribution

• Exclusive Distribution

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Identifying who the “real” customers are and keeping their loyalty despite all of the changes to the supply chain and distribution channel.

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It is the physical logistics of moving inventory along a chain of distribution.

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This means obtaining some things or services with optimization of cost, time, space, other factors depends upon requirement.