BBTM1003 Topic 5

What is the core tourism product mentioned in the text?

• Food and beverages

• Guided tours

• Transport, accommodation, and attractions

• Travel insurance

Who are referred to as wholesalers in the tourism industry?

• Producers

• Tour operators

• Consumers

• Travel agents

What is a primary threat to retailers in the tourism industry?

• Government regulations

• Lack of customer interest

• The Internet

• High competition

Which of the following is an example of a public sector organization?

• Freelance guides

• Privately owned airports

• Travel consultants

• National tourism organizations

What is the main role of retailers in the tourism industry?

• To produce tourism products

• To provide a convenient network of sales outlets

• To manage tourist attractions

• To conduct market research

What type of organization is concerned with a specific tourist destination?

• Trade bodies

• Destination organizations

• Tourism organizations

• Sectoral organizations

What is backward vertical integration?

• An airline merging with another airline

• A hotel chain acquiring a travel agency

• A travel agent selling directly to consumers

• A tour operator buying its own airline

What is a benefit of horizontal integration?

• Greater market share

• Reduced unit costs

• Increased competition

• Improved customer service

Which organization collects statistical information on international tourism?

• MATTA

• UNWTO

• MOTAC

• WTTC

What is the main purpose of trade bodies?

• To provide financial services

• To control entry into the industry

• To facilitate cooperation among independent firms

• To establish educational qualifications