Marketing EBE

Which of the following is NOT one of the 4Ps of marketing?

• PRODUCT

• PRICE

• PROMOTION

• PROFIT

Which of the following elements of the marketing mix focuses on the features, design, and branding of a product or service?

• PRICE

• PROMOTION

• PRODUCT

• PLACE

The element of the marketing mix that deals with determining the amount customers are willing to pay for a product or service is:

• PRICE

• PROMOTION

• PRODUCT

• PLACE

Which of the following marketing mix elements involves activities such as advertising, personal selling, and public relations?

• PRODUCT

• PRICE

• PROMOTION

• PLACE

The marketing mix element that involves deciding how and where to distribute products or services to customers is:

• PRICE

• PROMOTION

• PRODUCT

• PLACE

Which element of the marketing mix refers to the channels and methods used to make products or services available to customers?

• PRICE

• PROMOTION

• PRODUCT

• PLACE

What is the concept of the product life cycle? 

•  

  a) The stages a product goes through from development to decline 

• b) The different product categories within a market 

• c) The target market segments for a specific product 

• d) The pricing strategies used for different products 

Which element of the marketing mix is primarily concerned with communicating the benefits of a product to the target audience?

• PRICE

• PROMOTION

• PRODUCT

• PLACE

What is the primary focus of the 'PLACE' element in the marketing mix?

• Determining the cost of the product

• Designing the product features

• Choosing distribution channels

• Creating advertising campaigns