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Marketing EBE

Authored by Maria C

Business

University

Used 3+ times

Marketing EBE
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9 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the 4Ps of marketing?

PRODUCT

PRICE

PROMOTION

PROFIT

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following elements of the marketing mix focuses on the features, design, and branding of a product or service?

PRICE

PROMOTION

PRODUCT

PLACE

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The element of the marketing mix that deals with determining the amount customers are willing to pay for a product or service is:

PRICE

PROMOTION

PRODUCT

PLACE

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following marketing mix elements involves activities such as advertising, personal selling, and public relations?

PRODUCT

PRICE

PROMOTION

PLACE

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The marketing mix element that involves deciding how and where to distribute products or services to customers is:

PRICE

PROMOTION

PRODUCT

PLACE

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which element of the marketing mix refers to the channels and methods used to make products or services available to customers?

PRICE

PROMOTION

PRODUCT

PLACE

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the concept of the product life cycle? 

 

a) The stages a product goes through from development to decline 

b) The different product categories within a market 

c) The target market segments for a specific product 

d) The pricing strategies used for different products 

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