OCR Creative iMedia - R093 - LO2 (Factors Influencing Products)

What is one of the main purposes of media products?

• Advertise/promote.
• Educate.
• Entertain.
• All of the above.

Answer explanation

Media products often serve multiple purposes such as promoting, educating, and entertaining.

Which media product purpose is most focused on influencing public opinion?

• Entertain.
• Educate.
• Influence.
• Promote.

Answer explanation

Media products can be designed to influence audiences, often for marketing or political purposes.

What does the ‘style of visual representation’ in media refer to?

• The use of colour.
• The tone of language.
• The way visuals are displayed.
• Positioning of elements.

Answer explanation

Style of visual representation refers to how visuals are displayed and presented to the audience.

Which of the following is a client requirement when planning media content?

• Timescales.
• Camera angles.
• Font size.
• Soundtrack selection.

Answer explanation

Timescales are one of the main client requirements that help guide the production process.

What is a formal client brief?

• A verbal agreement.
• A document outlining requirements.
• A storyboard.
• A rough idea of the product.

Answer explanation

A formal brief clearly outlines the client's needs and expectations for the media project.

Which of these segmentation categories divides audiences by interests?

• Education.
• Age.
• Occupation.
• Lifestyle.

Answer explanation

Lifestyle segmentation considers people’s interests, preferences, and behaviours.

Which type of audience segmentation categorises based on income levels?

• Occupation.
• Gender.
• Income.
• Education.

Answer explanation

Income segmentation helps tailor products to audiences based on their economic status.

What is an example of primary research?

• Focus groups.
• Internet sites.
• Television reports.
• Magazines.

Answer explanation

Focus groups are a primary research method where original data is gathered through direct discussion.

What is an example of secondary research?

• Online surveys.
• Focus groups.
• Books and journals.
• Personal interviews.

Answer explanation

Books and journals are examples of secondary sources that provide already existing information.

What is a disadvantage of primary research?

• It is outdated.
• It is costly and time-consuming.
• It is inaccurate.
• It uses existing data.

Answer explanation

Primary research involves collecting new data, which can be expensive and time-consuming.