Word of Mouth Marketing Quiz

Word of Mouth Marketing Quiz

University

25 Qs

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Word of Mouth Marketing Quiz

Word of Mouth Marketing Quiz

Assessment

Quiz

Hospitality and Catering

University

Practice Problem

Easy

Created by

Christian Jay Yutuc

Used 3+ times

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25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What percentage of consumers trust recommendations from friends and family over all forms of advertising?

92%

85%

75%

100%

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the primary factor behind 20-50% of all purchasing decisions according to McKinsey?

Advertising

Word-of-mouth

Online reviews

Celebrity endorsements

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The below are part of 5T's of Word of Mouth, EXCEPT

Topic

Talker

Time

Tracking

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What happens when a happy customer shares their experience?

They tell 1-2 people

They tell 4-5 people

They tell 10 people

They don't share

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the impact of a dissatisfied customer on word of mouth?

They tell 1-2 people

They tell 4-5 people

They tell 10+ people

They don't share

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the practice of getting celebrity endorsements called?

Product Seeding

Evangelism Marketing

Blog Marketing

Viral Marketing

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the process of reaching business targets through the use of blogs?

Product Seeding

Evangelism Marketing

Blog Marketing

Viral Marketing

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