Word of Mouth Marketing Quiz

What percentage of consumers trust recommendations from friends and family over all forms of advertising?

• 92%

• 85%

• 75%

• 100%

What is the primary factor behind 20-50% of all purchasing decisions according to McKinsey?

• Advertising

• Word-of-mouth

• Online reviews

• Celebrity endorsements

The below are part of 5T's of Word of Mouth, EXCEPT

• Topic

• Talker

• Time

• Tracking

What happens when a happy customer shares their experience?

• They tell 1-2 people

• They tell 4-5 people

• They tell 10 people

• They don't share

What is the impact of a dissatisfied customer on word of mouth?

• They tell 1-2 people

• They tell 4-5 people

• They tell 10+ people

• They don't share

What is the practice of getting celebrity endorsements called?

• Product Seeding

• Evangelism Marketing

• Blog Marketing

• Viral Marketing

What is the process of reaching business targets through the use of blogs?

• Product Seeding

• Evangelism Marketing

• Blog Marketing

• Viral Marketing

It works by promoting your business in a small group and

hoping that your message will spread to a larger group

audience. The goal is that by doing something that sparks

• Viral Marketing

• Grassroots Marketing

• Blog Marketing

• Vlogging

This is when you support social

causes to earn respect from people who feel strongly about

the cause.

• Charity Marketing

• Socialization Marketing

• Viral Marketing

• Grassroots Marketing

What is the most powerful tool in marketing according to the text?

• Blog Posting Marketing

• Vlogging Marketing

• Social Media Marketing

• Charity Marketing