Business QCE 2025 Unit 1.1 Intro SWOT Analysis Quiz

What does the SWOT analytical tool stand for?

• Strengths, Weaknesses, Options, Time

• Strengths, Weaknesses, Opportunities, Threats

• Systems, Weaknesses, Opportunities, Threats

• Strengths, Weaknesses, Objectives, Tactics

What is the primary purpose of a SWOT analysis?

• To identify internal strengths and weaknesses, and external opportunities and threats

• To evaluate employee performance

• To monitor market prices

• To analyse competitors' profits

What kind of factors do 'Strengths' in a SWOT analysis focus on?

• Internal factors that give the business a competitive advantage

• External opportunities for growth

• Internal limitations or inefficiencies

• External threats to the business

Which of the following is a common 'Weakness' in a SWOT analysis?

• High customer loyalty

• Lack of brand recognition

• Emerging market opportunities

• Technological advancements

In a SWOT analysis, 'Opportunities' refer to which of the following?

• Internal resources available for use

• Strengths that a business can exploit

• External factors the business could exploit for growth

• External risks that could harm the business

Which of the following is considered a 'Threat' in a SWOT analysis?

• Increased competition

• Expansion into a new market

• Strong customer relationships

• Efficient internal processes

What is the role of analytical tools in strategic planning?

• To replace decision-making

• To guide businesses in identifying goals and making informed decisions

• To handle financial calculations

• To evaluate competitors' strategies

Why is SWOT important in strategic planning?

• It focuses solely on external opportunities

• It helps businesses recognise their position and make informed decisions

• It replaces financial analysis

• It avoids risks and competition

Which of the following would be a strength for Apple Inc.?

• Intense market competition

• Strong brand loyalty and user satisfaction

• Fluctuating market prices

• Limited digital presence

What kind of factors are assessed in the 'Threats' section of a SWOT analysis?

• Strengths the business can use

• Business strategies

• External risks like new competitors and regulations

• Internal resource management