
2024.10.26 廣告學
Authored by 劉芳晴 劉芳晴
Business
University
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8 questions
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1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
下列關於「廣告活動」的描述,哪些是正確的?(複選)
包含情境分析
實際可達成的目標
目標的溝通對象
專案草圖分析
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
下列關於廣告策略的敘述,哪一個是不正確的?(單選)
傳播概念
目標閱聽眾
廣告訊息
產品概念
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
下列關於情境分析中,針對企業外部分析的說明哪些是正確的?(複選)
針對企業外部的影響因素、影響力進行分析
包含行銷、財務與組織等
包含社會、經濟與文化等
包含潮流、趨勢等
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
下列關於「消費者分析」的說明,哪些是正確的?(複選)
最基本的變數之一是「人口統計變數」
目的是為了瞭解消費者
最基本的變數之一是「心理描繪變數」
透過消費者購買行為的分析,可以辨別消費者的決策角色
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
關於消費者購買的負面動機,哪一個描述是錯誤的?(單選)
不正常短缺
問題解除
混合的趨 / 避
問題避免
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
下列關於「品牌定位」的說明,哪些是正確的?(複選)
在消費者心目中創造獨特形象
創造與眾不同的「識別」
鎖定有特定需求的消費者
激發消費者購買該品牌的意願
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
下列關於品牌「主要利益點」的敘述,哪一個不正確?(單選)
必須是品牌能夠傳遞的
可以投入較高的預算
可以是情感性利益
可以是功能性利益
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