470-FA24 Influencer Marketing Seminar

Influencer marketing includes various tiers. Which of the following is NOT a tier?

• A) Mega

• B) Macro

• C) Micro

• D) Nano

Fill in the blank: The section on '________ vs. Selective' discusses different approaches to influencer selection.

• Random

• Strategic

• Planned

• Calculated

Which of the following is a role of influencers in marketing?

• Content Creation

• Product Development

• Financial Planning

• Customer Service

Influencers act as _______ for the brand.

• financial advisors

• content creators

• legal consultants

• customer service agents

What is the role of influencers in content dissemination?

• They create new products

• They relay their message on social media platforms

• They handle customer complaints

• They manage financial accounts.

Which type of influencer is described as having 'institutionalized' fame?

• Celebrities

• Influencers

• Ordinary People

Fill in the blank: Ordinary People have a _______ real relationship with their audience.

• none

• some

• strong

Which category of citizen marketers is described as 'the cultural librarians of the web'?

• A) Brand Evangelists

• B) Information Curators

• C) Brand Community Creators

• D) One-Hit-Wonders

Fill in the blank: Brand Evangelists are avid consumers; the brand plays an important part in their ____.

• lives

• careers

• hobbies

• education

What role do Brand Community Creators play in citizen marketing?

• They achieve instant success as stars of popular memes.

• They are the cultural librarians of the web.

• They are founders, moderators, supporters, and forums.

• They are avid consumers; the brand plays an important part in their lives.