Persuasive Devices Pre-Test

​ (a)   is used to persuade the audience using statistics and factual statements.

• Logos
• Ethos
• Pathos

Answer explanation

Logos, or the appeal to logic, means to appeal to the audiences' sense of reason or logic. To use logos, the author makes clear, logical connections between ideas, and includes the use of facts and statistics.

​ (a)   is used to persuade the audience through appealing to their emotions.

• Pathos
• Logos
• Ethos

Answer explanation

Pathos, or the appeal to emotion, means to persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel. Authors make deliberate word choices, use meaningful language, and use examples and stories that evoke emotion.

​ (a)   is used to persuade the audience by appealing to their sense of ethics and trustworthiness.

• Ethos
• Pathos
• Logos

Answer explanation

Ethos (Greek for “character”), focuses attention on the writer's or speaker's trustworthiness. It can take one of two forms: “appeal to character” or “appeal to credibility.” A writer may show “ethos” through their tone, such as taking care to show more than one side of an issue before arguing for their side. They may also question the reader's morality towards an issue to persuade them.

Match the following persuasive techniques with their definitions:

• use emotions to persuade.

• Pathos

• use morals and credibility to persuade.

• Logos

• use facts and statistics to persuade.

• Ethos

Match the persuasive appeals with their descriptions.

c

b

a

logos

ethos

pathos

Organise these qualities into the right persuasive device column.

Groups:

(a) Logos

,

(b) Ethos

,

(c) Pathos

• emotions

• facts

• statistics

• morality

• credibility

• logic

Which persuasive device involves questioning morality and credibility?

Which persuasive device involves facts, logic, and statistics?

Which persuasive device involves using emotions to appeal to the reader?