Quiz: Research into Minority Influence (Moscovici et al. 1969)

What was the primary aim of Moscovici’s 1969 study?

• To investigate conformity in groups

• To examine if a consistent minority can change majority views

• To study the effects of majority influence

• To analyze the role of gender in conformity

Moscovici aimed to demonstrate that social influence occurs through:

• Conformity only

• Minority viewpoints (conversion/internalisation)

• Majority pressure

• Peer pressure

How many slides were participants required to estimate the color of?

• 48

• 36

• 24

• 12

In the consistent condition, what color did the confederates claim all slides were?

• Yellow

• Blue

• Red

• Green

How many participants were there in each experimental group?

• 8

• 12

• 6

• 4

What was the role of the confederates in the study?

• They were control group members.

• They were observers.

• They were the minority influencing the majority.

• They were the main participants.

How did the inconsistent condition differ from the consistent condition?

• There were no confederates.

• All slides were called red.

• Confederates only called some slides green.

• Confederates called all slides blue.

What percentage of participants agreed with the minority in the consistent condition?

• 8.42%

• 1.25%

• 0.25%

• 32%

In the inconsistent condition, what percentage of participants said the slides were green?

• 8.42%

• 32%

• 1.25%

• 0.25%

What was the percentage of participants in the control group who answered green?

• 1.25%

• 0.25%

• 32%

• 8.42%