MCQ Test BBA 2

What does the classification of stores by ownership primarily depend on?

• Size of the store

• Number of employees

• Ownership structure

• Types of products sold

A retail format that involves individual ownership of each outlet but operates under a larger brand name is known as:

• Departmental store

• Franchise model

• E-commerce

• Supermarket

Which of these retail formats is classified based on merchandising categories?

• Specialty store

• Hypermarket

• Supermarket

• Chain store

The 'Wheel of Retailing' theory suggests that retailers typically:

• Enter the market with high prices and high service levels

• Start with low prices and minimal service, gradually increasing both over time

• Remain static in their format and pricing

• Only cater to high-end customers

Which of the following is an example of a traditional retail format in India?

• E-commerce platform

• Kirana store

• Shopping mall

• Chain of supermarkets

Modern retail formats are characterized by:

• High reliance on technology and organized structure

• Exclusively selling groceries

• No marketing or promotional activities

• Traditional barter transactions

A cash-and-carry business primarily serves which customer segment?

• Individual consumers only

• Business customers purchasing in bulk

• High-income individuals

• Online shoppers

Which of the following is NOT a characteristic of a cash-and-carry business?

• Large-volume transactions

• Selling on credit

• Lower prices due to bulk selling

• No home delivery

A 'non-store-based' retail format includes which of the following?

• Departmental stores

• Online e-commerce platforms

• Hypermarkets

• Malls

In a directly owned retail model, ownership is:

• Delegated to franchisees

• Held by individual business operators

• Fully retained by the parent company

• Sold to third-party investors