Topic 4 : Social Media Mix and Cybersocial Tools.

What is the primary goal of social media marketing?

• To increase website traffic

• To build brand awareness and engagement

• To reduce advertising costs

• To improve customer service

Which social media platform is known for its professional networking?

• Facebook

• Instagram

• LinkedIn

• TikTok

What does the term "engagement" refer to in social media?

• The number of followers a brand has

• Interactions such as likes, shares, and comments

• The total number of posts made

• The frequency of advertising

Which of the following is a popular visual content platform?

• Twitter

• Pinterest

• LinkedIn

• Snapchat

What is a hashtag used for?

• To categorize content and make it searchable

• To reduce character count in posts

• To create ad campaigns

• To identify the author of a post

What is the purpose of social media analytics?

• To increase sales

• To track and analyze performance metrics

• To manage customer service

• • To create content

Which tool can help schedule and manage multiple social media accounts?

• Google Analytics

• Hootsuite

• Photoshop

• Slack

What does "user-generated content" (UGC) refer to?

• ontent created by a brand

• Content created by customers or users

• Paid advertisements

• Professional marketing materials

What is an influencer?

• A brand ambassador

• Someone with the power to affect purchasing decisions due to their authority

• A social media manager

• A type of advertisement

What does the term "organic reach" mean?

• The number of people who see your content without paid promotion

• The total reach of all advertising

• The number of followers gained from promotions

• The engagement rate of a post